Launching a profitable Google AdWords Campaign can be an exhilarating process. Despite the fact that there are several recommended ways through which you can launch Google AdWords Campaign, one of the successful is setting and managing AdWords campaign using a checklist. This may involve listing the key elements through a step-by-step process. The steps listed below are inherent in creating a profitable Google AdWords Campaign from the scratch
Customer Demand
The first element is customer demand. It is quite obvious that if the customers are not searching for the products or service you have in Google, then advertising AdWords search will not work. It is therefore important that before you are happy with regard to launching a campaign, verify whether is search volume that you are going to offer. In doing so, then you can use the Google AdWords key suggestion Tool.
The second element is referred to as Fourth Grade math. This should come in before you finalize the keyword list. The importance of this element is that it will prevent you from going for key words that do not offer you an opportunity of being profitable. In order to know whether you can afford to advertise on a particular keyword, you will need to first calculate the maximum cost per click (Max CPC) and compare it with estimated keyword CPC in the keyword tool
The third element is competitor intelligence. Competitor intelligence comes in after you have a list of buying intent keywords that you are very sure you can afford. Here, you need to reduce your risk through leveraging competitor intelligence through trying to figure out the ads, keywords and landing pages that work and those which do not work in your market. You can try and get information on this from your competitors.
Fourthly, it is important that you create a powerful USP that will not only generate more traffic from qualified prospect but also skyrocket your sales conversion rates.
Fifthly, owing to the fact that with AdWords you get paid when people click on the ads. It is therefore important that you ensure that you have compelling ads that have high click through rate (CTR) as well as provide irresistible services that will attract more traffic to you site. Ensure that you also display your URL in a way that will make it stand out.
Another important thing that you can consider is creation of a dedicated landing page that will match the keyword and the ad in order to make the entire sales process to be congruent so that your prospect will be assured that they are going down on the right path. You can do so by providing appropriate headline, which is actually the first thing your prospect will read.
Creating a conversion tracking will help to measure sales generated from the AdWord campaign and to be specific, it will enable you to know which keywords and ads are generating sales and which are losing money.
After you have been in a position to do this, then you can hit the campaign button and be ready to optimize your site
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